7 Key Elements To Make Sure Your Website Converts


Building and sustaining customer trust is a vital element in ensuring your website converts.

In today’s digital age, this trust is heavily influenced by the modern and upto date design of your company’s website. A well-designed website can encourage engagement, bolster your brand’s credibility, and ultimately lead to higher conversion rates. A badly produced website, or an out of date one can do just the opposite.

Here are the 7 Key Elements To Make Sure Your Website Converts

1. Professional Design

The way your website looks do your website visitors will play a significant role in establishing trust with your customers.

A professionally designed website signals to users that you take your business seriously, encouraging them to explore your offerings further. High-quality images, easy-to-read fonts, and sufficient white space are all key aspects to consider, ensuring users can comfortably skim through content without feeling overwhelmed. A clear menu structure will also facilitate an intuitive navigation experience, while mobile compatibility will broaden your reach and accessibility.

2. Clear and Concise Content

Conveying information in a clear, concise manner is crucial to fostering a trustworthy website.  Understand your target audience’s needs, preferences, and expectations, and tailor your content accordingly. Speak their language and address their concerns directly, creating a friendly and relatable tone that builds rapport. Important points should be presented in an easily digestible format such as bullet points or numbered lists, and long paragraphs should be broken up to prevent “walls of text”.

The use of headlines throughout the copy is useful too – just take a look at how this article is set out in a clea and consice way.

3. Fast Hosting & Secure Connections

There’s nothing worse than a slow site, so make sure your website hosting is up to scratch. Plus, ensuring your website is secure, and has a valid SSL Certificate is useful too.  Privacy policy and terms and conditions should be in place too.  Incorporating secure connections on your website is essential for safeguarding your visitors’ personal information and boosting customer trust.  Ensure your site uses SSL, making your URL start with HTTPS and displaying a padlock symbol in the browser’s address bar. This signals to visitors that your website is secure and takes their online safety seriously.

4. Testimonials and Social Proof

Displaying testimonials and other forms of social proof on your website showcases real-life experiences and stories shared by satisfied customers.  Authentic testimonials and endorsements from popular people or brands can have a powerful influence, reassuring potential customers about the quality of your offerings.

Your customers want to trust you, so give make it easy by having the right reviews visible thorughout your website.

5. Transparency and being clear about dealing with issues

Customers appreciate transparency regarding company practices, pricing, employees, and more. Make such information easily accessible and clearly presented to prevent mistrust. A website layout that appears to hide crucial information can quickly erode trust and potentially turn customers away.

And in doing so, if there are known faults with your product or service, deal with that head on, and remove any doubts your user may have.

Everyone has problems at some point, demonstrating how you’ve solved it for your client will make a big difference.

6. Consistent Design throughout the site

A consistent website design fosters trust and reduces confusion. Visitors should not suddenly encounter sections of your website that do not fit with the rest, as this can quickly arouse suspicions about the safety and professionalism of your company.

Sometimes this is hard to do as your website has no doubt gone through quite a few iterations of development over the years.

7. Aesthetically Pleasing Appearance

Research has shown that people form an opinion about the visual appeal of a webpage in just 50 milliseconds. Therefore, it’s crucial to have an aesthetically pleasing website design that aligns with your audience’s expectations.

An old or out of date website thats been badly designed won’t help you close more customers.

How many times have you visisted a website and wondered “Are these guys still in business any more?”  It’s not a good look.

What’s next?

Hopefully, by incorporating these key elements into your website design, you can boost customer trust and potentially improve engagement and conversion rates.

It’s also important to continually reassess and refine your website design to ensure it remains an effective tool in building and maintaining customer trust.

If you want to contact us to discuss your website needs, then book one of our Strategy Sessions.

About the author 


Leave a Reply

Your email address will not be published. Required fields are marked

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}
Subscribe to get the latest updates